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Archive for the ‘Viral’

Strong music video from Sigur Rós – nudity

May 29, 2008 By: Nekkid blogger Category: Celebrity, Internet, Marketing, Nude, Pornography, Topless, Video, Viral 5 Comments →

The Icelandic band Sigur Rós has recorded a somewhat unusual music video for a song entitled “Gobbledigook”. The video has lots of nudity (what is known as “frontal nudity” in the US). As a result, it will be banned on MTV and has been removed from YouTube.

The movie may be interesting because of the nudity – it has both nude males and nude women. It may also be interesting because of lots of pubic hair – a new trend? In Iceland?

However, the most interesting aspect of this is the marketing aspect. We have seen Pamela Anderson, Paris Hilton, and others using sex videos and nudity to become world famous. Is this possible for a band with a music video too? If it has lots of nudity?

Also, the media world is changing, and this video may well illustrate how relatively unimportant traditional media channels are becoming – even YouTube, when it chooses to censor. My bet is that this video will go viral, and that it will be one of the most viewed music videos this year.

It is still art? Who knows? However, the new album, which this song is from, is called “Nude”, so at least it reflects the title of the album.

What remains to be seen is whether sex sells, and whether the group will be able to reach their intended audience with this content or not?

We will see!

PS: Oh, and the video? You can find it on the homepage of Sigur Rós:  Here.