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Congratulations to Sweden: H&M and IKEA top brands

April 10, 2008 By: Nekkid blogger Category: Brand name, Finanancial Times, H&H, IKEA, Marketing, Sweden No Comments →

The Swedes deserve special attention today. Two of their international brands, H&M and IKEA, both fabulous successes internationally, came out on top in a study of European brand names.

H&M is Europe’s second biggest clothing chain. On Thursday it was named Europe’s most valuable brand, beating such rivals as Zara and the British chain store Marks and Spencer. Financial Times writes:

The Swedish-based chain’s brand has a value of €10.37bn, according to the first ever rankings of European retailers by Interbrand, the brand consultants. It is well ahead of the rest of the pack, with runner-up Carrefour valued at €6.6bn.

And, not only that, IKEA, the world famous furniture store, placed at the number three spot on the same list, with a brand name value of €6,5 billion! In addition, that is only the brand name value in Europe - IKEA is a brand name in the US and other parts of the world as well. A great sucess for Sweden!

Here is the complete list of the top European brands:

2008 Rank Brand Country of origin Sector Brand value (€m)
1 H&M Sweden Apparel 10,366
2 Carrefour France General retailer 6,620
3 Ikea Sweden Home and furnishings 6,516
4 Tesco UK General retailer 5,617
5 Marks & Spencer UK General retailer 5,100
6 Zara Spain Apparel 4,112
7 Aldi Germany General retailer 2,675
8 Boots UK Health and beauty 2,003
9 El Corte Inglés Spain General retailer 1,930
10 Auchan France General retailer 1,860
11 Asda UK General retailer 1,224
12 MediaMarkt Germany Consumer electronics 1,094
13 Lidl Germany General retailer 910
14 Edeka Germany General retailer 905
15 C&A Netherlands Apparel 882
16 Sephora France Health and beauty 767
17 The Body Shop UK Health and beauty 727
18 Argos UK Home and furnishings 726
19 Mango Spain Apparel 702
20 Sainsbury’s UK General retailer 512
21 Kaufland Germany General retailer 418
22 Mercadona Spain General retailer 398
23 FNAC France Consumer electronics and books 379
24 Rewe Germany General retailer 303
25 Carphone Warehouse UK Telecoms 282

Copyright The Financial Times Limited 2008