Times – when will they give up the pay for view?
You really have to admire Times. Being stubborn is, after all, at least partly a virtue. And being willing to take a risk is also, up to a point, a virtue.
Times is insisting that you have to pay to read the paper online. They must have known they were taking a huge risk when they started the experiment. I mean, all those who have tried that so far, as we all know, have lost on it. They succeeded only in shredding most of their loyal readers. People are willing to pay for content online. But not for news. There’s too much available. But Times still think they should try it. That’s risk taking for you!
And they still persist. That’s enormously admirable! I check in every once in a while, as it was a newspaper I used to read before the experiment, but their experiments is still running. That’s being stubborn! Every day, every week, every month they are loosing readers. And they still march on.
Well. We see it all the time; newspapers and magazines that have to close shop. Most go under because they are unable to compete in the new, hard, environment with online news from everywhere. And some, as Times, as it were, commits suicide.
So there you go. Being stubborn is OK, up to a point. Being willing to take a risk is OK too, again up to a point. But the two in combination is bad. Seriously bad.
Unless, that is, you happen to be The Independent, Guardian or Daily Telegraph. Then it is excellent. The more customers Times decides to get rid of, the merrier.


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